Lee Hwa Goldsmiths & Jewellers Pte Ltd was incorporated in November 1970. The first Lee Hwa Goldsmith store opened its doors at Circuit Road in December.
The second store opened its doors in Bukit Batok.
The company set up a manufacturing division located at Citimac Industrial Complex.
Lee Hwa opened its sixth retail store.
Lee Hwa opened its first retail boutique in a suburban mall, Junction 8 in Bishan.
A new management team took over, under the leadership of current President and Chief Executive Officer, Mr Koh Wee Seng.
The company moved into its own premises, Lee Hwa Industrial Building.
Lee Hwa introduced white gold to the Singapore market.
Lee Hwa’s first city store, ‘Platinum & Gold’, opened its doors in Wisma Atria. The ‘Platinum & Gold’ store was also the first to retail contemporary jewellery without 916 gold jewellery.
The company’s focuses on manufacturing contemporary white gold jewellery and discontinued its production of 916 gold jewellery.
Lee Hwa popularises white gold a year after being the first the first to introduce it to the Singapore market. A new contemporary lifestyle store concept was launched in line with the change in merchandise.
The company’s corporate name was changed to
Lee Hwa Holdings Pte Ltd.
The ‘Lee Hwa’ and ‘Platinum & Gold’ chains were merged under the
‘Lee Hwa’ brand with a network of 16 boutiques islandwide.
Became the first publicly listed jeweller in Singapore and it is now known as Lee Hwa Holdings Ltd.
Awarded the Singapore Gold Circle by Singapore Tourism Board for quality products and services.
Corporate name was changed to Aspial Corporation Limited.
The premium Aspial Brand was launched with a lush contemporary boutique concept.
Aspial Corporation acquired the distribution rights for world’s first Purple Gold jewellery, which is endorsed by World Gold Council.
Aspial Corporation successfully acquired the patent and technology for Purple Gold.
CITIGEMS
A joint venture between Aspial Corporation and Belgium-based AMC Diamonds, a global premier diamond company, to launch CITIGEMS.
Goldheart
Aspial Corporation acquired Goldheart Jewelry, the second largest jewellery retail chain in Singapore with 20 retail outlets.
Lee Hwa Jewellery
Lee Hwa Jewellery teamed up with world-renowned designer, Toshiyuki Kita to create the TWIST collection which debuted at Salone Internazionale del Mobile, a first for Singapore jewellers.
Goldheart
Goldheart unveiled its ‘Celestial’ TV commercial, introduced the world’s first starburst diamond.
Lee Hwa Jewellery
Lee Hwa Jewellery took its place amongst international fashion brands such as the Official Jewellery Sponsor for Singapore Fashion Festival. Lee Hwa presented ‘Glitter’, a showcase of her finest and most sophisticated collections at the festival.
Lee Hwa Jewellery
Lee Hwa Jewellery took its leadership and experience to the international stage, presenting its fine jewellery masterpieces at the much anticipated 25th year anniversary of London Fashion Week.
Goldheart
Celestial® by Goldheart was the official bridal jeweller for celebrities, Christopher Lee and Fann Wong's wedding on 29 Sep 2009. As 2009 marks Goldheart's 35 years of love and romance, this collaboration serves also as a significant highlight for this anniversary. The total jewellery to be adorned by the blissful couple is worth over SGD$3 million.
Maxi-Cash
Aspial Corporation expanded its portfolio of businesses to offer pawnbroking services through its wholly-owned subsidiary, Maxi-Cash Group Pte. Ltd.
Maxi-Cash opened the first pawnshop in Orchard Road shopping belt.
Maxi-Cash, with eight pawnshops in operation island-wide, is the largest network of modern pawnbroking chain in Singapore.
Maxi-Cash announced a charity initiative with the proceeds going to the Society for the Physically Disabled (SPD), making it the first ever pawnshop to commit to a charitable cause.
Lee Hwa Jewellery
Following the successful launch and expansion of Forevermark in China, Japan and Hong Kong, Forevermark, the diamond brand from the De Beers Group of Companies launched in Singapore. Forevermark diamonds is available exclusively from newly Authorised Forevermark Jewellers, Aspial and Lee Hwa. Forevermark diamonds will be available in a range of designs including the Forevermark Setting™ collection as well as Aspial's and Lee Hwa's own unique jewellery designs.
Goldheart
Celebrities, Adrian and Tracie Pang celebrated their 15th wedding anniversary with Goldheart's Il Regalo custom design service. Il Regalo translated their designs into a 3–D computerized simulation instantly. Flip, rotate or zoom in/out of the 3–D image – this visual simulation is what your actual ring will look from all angles, creating a one–of–a–kind anniversary ring to call their own.
Maxi-Cash
Maxi–Cash was the first pawnshop with a brand ambassador television and print advertising campaign, featuring MediaCorp artiste, Michelle Chia.
Lee Hwa Jewellery
Lee Hwa Jewellery represented Singapore as the jewellery partner for Singapore Night at the Moscow City Race on 16 July 2011 at the Moscow Red Square and Kremlin circuit. Specially invited by the Singapore Embassy in Moscow, Lee Hwa Jewellery presented its signature Purple Gold™ collection at the first–ever jewellery show for Singapore Night that showcased Singapore's latest lifestyle, food and entertainment offerings.
Goldheart
Goldheart launched the PURE BLUE collection, a range of proposal, wedding and anniversary rings that uniquely feature an embedded blue sapphire in the inner band. The perfect symbol of Purity and Fidelity, the blue sapphire that shines from within could represent a special memory a couple share, a promise or simply the true blue love the couple have for one another.
The Celestial® Casablanca collection was introduced in 2011, which encompasses rings and pendants where the exotic Moroccan influences, seen on fabric and architecture in the film “Casablanca”, are channelled into the intricate designs and patterns that appear on the jewellery. Immaculately set with the supreme luminosity of brilliant Celestial® diamonds, these pieces sparkle and radiate magnetism and poise that will take your breath away.
Maxi-Cash
Maxi-Cash pledged its ongoing corporate social responsibility efforts by launching third consecutive year of charity drive with the proceeds going to the Society for the Physically Disabled (SPD) and Transient Workers Count Too (TWC2).
Lee Hwa Jewellery
Lee Hwa Jewellery launched the Destinée In Glass collection. A revolutionary setting technique that encloses the Destinée Royale diamond within a glass ball, which results in the diamond looking three times its original caratage due to the magnifying effect of glass.
Goldheart
Goldheart unveiled MODE Gold, an all-new collection of contemporary jewellery designs made with precious 916 gold.
CITIGEMS
CITIGEMS launched 999 Pure Gold, the only brand within Aspial to offer 999 Pure Gold Jewellery and Gold Collectibles, to fulfill growing customers’ demand. The launch of 999 Pure Gold collection was very well-received in the market and till today, is still a growing trend.
CITIGEMS launched the Elistar® Tango collection, a series of diamond jewellery whereby the diamond centerpiece dances with a mesmerizing rhythmic motion, beautifully refracting every light ray it captures.
CITIGEMS launched the 999 Pure Gold Artisan collection, a new range of gold jewellery which makes use of the new technology, “Electroforming” whereby it is now possible to achieve complex, three-dimensional shapes. As a result, the gold piece looks bigger than before for the same weight. Fine details can also be achieved up to a superior definition. CITIGEMS is the only jewellery brand to offer this new technology.
Maxi-Cash
Maxi-Cash pledges its ongoing corporate social responsibility efforts by launching fourth consecutive year of charity drive with the proceeds going to the Society for the Physically Disabled (SPD).
Lee Hwa Jewellery
Lee Hwa Jewellery cements its position as champion of Singapore’s fashion landscape as the Official Jewellery for Audi Fashion Festival 2013.
Goldheart
Love Atelier by Goldheart, the heart of romantic jewellery for all modern couples located at ION Orchard, was officially opened on 5 November, inaugurated with a ribbon cutting ceremony and graced by local celebrities Desmond Tan and Rebecca Lim.
Goldheart and Laura Bicego, co-founder and head designer of NANIS, jointly launched Dancing in the Rain – the latest NANIS collection at the Singapore Jewel Fest on 17 October.
CITIGEMS
For the first time, CITIGEMS held its jewellery exhibition in VivoCity. Themed “A Christmas Masquerade with CITIGEMS”, the exhibition featured Diamond jewellery and 999 Pure Gold.
Maxi-Cash
Maxi-Cash launched an island-wide renewal service. Customers enjoy greater convenience as the island-wide renewal allows customers to renew and pay interest at any Maxi-Cash outlet.
Lee Hwa Jewellery
Germany’s Niessing retail in Singapore via Lee Hwa Jewellery exclusively.
Lee Hwa Jewellery partnered with Singapore’s Most Prestigious Fashion Event: Singapore Fashion Week 2015.