News

December 2016

Bold New Vision on Display introducing the New Modern Tradition, the New 916 Si Dian Jin by Goldheart

Si Dian Jin, a long-standing traditional wedding betrothal gift by the groom's mother, is given a modern overhaul by Goldheart this season. Intricately and exquisitely designed, the new 916 Si Dian Jin pieces by Goldheart are an absolute delight to own for brides and brides-to-be.

An extension from the MODE Gold 916 collection, the new 916 Si Dian Jin is created using state-of-the-art technology, which yields even more intricate 916 designs than before possible. These beautiful champagne hued jewellery pieces are designed to be worn as a set or individually, giving the Si Dian Jin pieces another lease of life even after her wedding. This versatility makes the MODE Gold 916 Si Dian Jin even more desirable for modern brides.

Although we live in a modern society, occasions such as weddings are a time where both the young and old pay tribute to long standing traditions, such as Si Dian Jin. This wedding tradition stems from a rich heritage and long history, which many families are still practicing till today, as it symbolises the welcoming of the bride into the groom's family. It is also an added assurance to the bride and her family that she will be well taken care of after marriage. Because of that, the gifting of Si Dian Jin holds a lot of meaning and most will want to give jewellery pieces that the modern bride will like and wear.

"Goldheart continues to honour this tradition through our new MODE Gold 916 Si Dian Jin collections. This age old tradition is given a modern twist, which will be more relevant to the tastes and styles of today's women, such that they are able to adorn it every day," says Ms Iris Tan, Brand Manager of Goldheart Jewelry.

In line with the launch, Goldheart’s Brand Ambassador, Rebecca Lim, will front this campaign which highlights this beautiful, significant tradition. This campaign serves to inspire modern women to embrace this tradition with affection and style, as it withholds a meaningful significance for the bride and her new family.

Similar to other MODE Gold 916 jewellery, the new 916 Si Dian Jin is sold at the market rate of gold price per gram. Customers who own current 916 and 999 gold jewellery are entitled to a 95% Gold Value Guarantee, based on prevailing retail gold prices. This value can be used to offset the purchase of new gold jewellery at Goldheart.