October 2014

Goldheart launches Le Pure Platinum Collection, the mark of purest and truest love

Continuing its 40th anniversary celebrations, leading jeweller Goldheart Jewelry reinforces its commitment to love and romance this October with a new platinum collection, Le Pure Platinum, to pay tribute to its rich heritage in the category. Goldheart will also collaborate with Inked Fingers, a husband and wife photography duo from Austin, TX, to create an online gallery 鈥?PURE LOVE PHOTO DIARY, as a dedication to the divine beauty of pure love, the journey to happiness.

As the first jewellery brand in Singapore to introduce the concept of wedding bands in white gold and platinum, the new Le Pure Platinum Collection serves to commemorate this milestone as part of their 40th anniversary celebrations. Marrying platinum, one of the purest precious metals with Pure Blue, a concept introduced by Goldheart in 2011 to mark the fidelity and purity of true love with a blue sapphire in the ring, this new collection is the perfect symbol of purest and truest love.

"At Goldheart, we aim to create luxurious jewellery with meaning and this focus coalesced into a collection that epitomises the strength and pinnacle of pure and true love. Platinum was a natural choice due to its supreme quality, purity and meaningful association with our heritage," explained Ms Iris Tan, Brand Manager, Goldheart Jewelry Pte Ltd.

"To celebrate pure and true love and inspire all romantics, we're proud to collaborate with Inked Fingers to create the "PURE LOVE PHOTO DIARY" as they share the same values with Goldheart - we are both highly passionate and devoted to love and romance" she added.

The new Le Pure Platinum Collection is available at all Goldheart boutiques from 9 October 2014.