January 2016

GOLDHEART sparkles with launch of its first-ever Goldheart Gold concept store

Gold is fashionable - this is the consensus customers will reach when they enter the newly minted and glittering Goldheart Gold concept store. Nestled in the recently opened Waterway Point, the store marks Goldheart’s very first concept store endeavour. With a sleek and chic boutique design, the store offers a never-before shopping experience for customers seeking gold jewellery.

The palatial and brightly lit storefront is the epitome of opulence. Beautiful masterpieces of gold are encased in glass displays, drawing the attention of both curious and keen eyes. The cushioned chairs and carpeted floor not only add character but also promise comfort. Customers can easily ensconce themselves in the store and browse the endless jewellery collections.

An experience anchored in customer engagement
Traditionally, jewellery collections are displayed according to accessory categories such as earrings, rings, bracelets and necklaces. Goldheart bucks this trend and instead, displays its modern gold jewelleries according to designs and collections. Doing so allows the customers to better envision the full ensemble, as well as select complementary items that accentuate and complete the desired fashion style. 

The in-store experience is also buoyed by a wide array of modern and customary 916 and 999 gold creations. At the heart of this array is MODE Gold, whose contemporary designs celebrate the modern woman’s sophistication and allure. 

Goldheart Gold’s first concept store has opened its doors at the new Waterway Point, and is located at #01-57 (East Wing).

MODE Gold Twirl

The latest MODE Gold Twirl collection will also be available at the Waterway Point boutique. Its wavy lustre of yellow and white gold demands attention. The elegant curves and high gloss finishing break up monotony and adds a sense of class. This luxurious collection of bangles certainly imbues the wearer with confidence.


MODE Gold is a signature collection that represents the new 916 gold and modernity of Goldheart Gold. Sold based on the market prices of gold per gram, MODE Gold jewellery doubles up as investment-worthy pieces.

Taking jewellery designs to the next level of refinement and innovation, state-of-the-art technology is used to produce the exquisite and intricate details synonymous with MODE Gold.  Sold at the market rate of gold prices per gram, this assures savvy shoppers a worthwhile investment that complements their evolving urban lifestyle. Its signature modern champagne gold hue steals hearts, and is a departure from the typical bright yellow of 999 gold.