News

May 2018

Niessing Celebrates Its First Niessing Boutique in Hong Kong

Established in Germany since 1873, Niessing, an award-winning leading contemporary jeweller and a true advocate of romance, celebrates the opening of its first boutique in Hong Kong. Conceptualised by Niessing’s German architect and design team and nested in Hong Kong’s busy shopping district, Niessing introduces a bespoke wedding ring customization service and an impressive suite of exclusive engagement rings, wedding bands and award-winning jewellery collection.

Apart from its award-winning selection of ready-to-wear hand-crafted jewellery pieces, Niessing offers Hong Kong consumers a surreal opportunity to customise their wedding rings. The highly-trained Niessing team will deliver a bespoke six steps wedding ring customisation process and take the wedding couples through an enjoyable and immersive journey of designing their ideal wedding bands that promise to be the most beautiful symbol of their loves.

Also debuting in Hong Kong for the very first time, consumers will have access to the Niessing Shine System. Available only at Niessing’s monoband boutiques, Shine enables couples to personalise their solitaire engagement rings. Each curated design will be entirely shrouded by the couple’s most intimate message of love. To tailor the ring right down to the diminutive detail, the customisation offers design selections - such as the shape of the bands, the range of diamonds, the selection of the gold colour, the type of texture and even engraving - which promises to delight and put a smile on the faces of every couple, always and forever.

Commenting on the boutique opening, Mr. Dennis Chong, Assistant Director, Business Development and Marketing, Niessing Asia Pacific, said “Niessing is truly an epitome of German heritage and classic jewellery design. Its excellent craftsmanship and meticulous attention to details truly highlights the brand’s commitment to perfection and originality. As an established jewellery brand from Germany, Niessing has a unique ability to create beautiful products to captivate today’s women. It celebrates tradition and modernity and we are confident that the iconic Niessing ring® and the plethora of jewellery will attract the discerning consumers, particularly in Hong Kong - a prime mecca for luxury brand shopping.”

Niessing Chief Executive Officer, Mr. Sandro Erl, said, “For 145 years, Niessing has been pushing the boundaries in the world of jewellery design and has excelled in harnessing technology and the finest craftsmanship to produce exceptional pieces. Our relentless pursuit of contemporary design, pure aesthetic and functionality has resulted in a loyal brand following around the world. With nine mono-branded shops in Germany and key locations in Japan, Singapore and Australia (June 2018), the opening of the Hong Kong boutique cements our global expansion strategy and we are certain that this exciting country will help convey the emotional storytelling and serve as a cornerstone for our Asia vision in becoming a leading contemporary luxury jewellery brand.”