July 2017

Niessing Unveils Its First Monobrand and Asian Flagship Boutique in Singapore

Niessing, one the of the true purveyors of romance and the world’s leading name in contemporary jewellery design, marks the opening of its first standalone boutique in Singapore and the largest in Asia. Conceptualised by Niessing’s German architect and design team, the Scotts Square boutique is an interactive work of art itself – a reflection of the brand’s innovative spirit and inspiration from works of art.

More than a retail space with ready-to-wear hand-crafted pieces of treasure, Niessing will, for the first time, offer customers in Singapore its entire suite of wedding bands. Using the interactive screens and ability to customise their designs, the highly-trained Niessing team will be able to offer customers a whole suite of services when selecting engagement rings, wedding bands and other jewellery to mark significant milestones.

For the first time, shoppers in Singapore will have access to the Niessing Shine System. Available only at Niessing’s monobrand boutiques, Shine enables couples to personalise their solitaire engagement rings. Each curated design will be entirely shrouded by the couple’s most intimate message of love. To tailor the ring right down to the minutest detail, the customization offers design selections, such as the shape of the bands, the diamonds range, gold colour selection, texture and even engraving, that will put a smile on the couple’s face each time they see it.

Commenting on the boutique opening, Mr. Kean Ng, Senior Director, Group Marketing and Business Development, Aspial Corporation Limited, said, “When we first discovered the Niessing brand three years ago, it highlighted each brand’s commitment to their craft. We are incredibly impressed that this brand, established in 1873, has not only stayed true to its vision but also has a unique ability to appreciate what today’s women want. Niessing is a celebration of tradition and modernity and Lee Hwa Jewellery is honoured to be the brand’s partner. We are excited about the unique services and range of pieces that will be offered at this flagship store and to see the brand’s continued growth.”

Niessing Chief Executive Officer, Mr. Sandro Erl, said, “For close to 145 years, Niessing has been pushing the boundary in the world of jewellery design and has excelled in harnessing technology and the finest craftsmanship to produce exceptional pieces. Design, aesthetic and, most importantly, functionality of our pieces has resulted in a loyal following for the brand all over the world. Singapore is a special market for us and a cornerstone for our Asian expansion. This boutique opening is a significant progression of the wonderful relationship we have established with Lee Hwa Jewellery.”

“As Singapore’s leading jeweller, Lee Hwa has introduced us to not only the highly sophisticated shopper base in Singapore, but also to the international jewellery lovers seeking out high quality pieces, which are reflections of their individuality. We are proud of the diverse selection and exclusive services that we will be providing at Scotts Square,” Mr. Erl added. To further mark the opening of the flagship store, Niessing will be unveiling a series of new designs and ground-breaking innovative pieces boasting the finest in craftsmanship and technique.

Niessing has more than eight stores in its home country and three stores in Japan. The New Niessing Monobrand Boutique is located at #01-10, Scotts Square, 6 Scotts Rd, Singapore 228209. Visit us soon!