Our Business

Lee Hwa Jewellery

Aspial is a premium brand of fine contemporary jewellery that offers distinctively unique designs of jewellery for most discerning woman. A leader in innovation, Aspial appeals to the sophisticated, affluent and discerning woman who appreciates the finer things in life.

Lee Hwa Jewellery is a contemporary fine jeweller whose unique jewellery creations are based on trends and inspirations from the fashion runways every season. A strong believer in innovation, the company introduced the world's first 19K solid Purple Gold in 2000. It was also the first to popularise white gold – positioning it as a lifestyle product to appeal to the fashion savvy modern woman.

At the forefront of design, quality and service, Lee Hwa Jewellery exemplifies leadership in fine jewellery retail. It brings innovation and refreshing creativity to its products through collaborations with leading creative luminaries such as Toshiyuki Kita, Dick Lee and Ashley Isham. Its market-leading innovative design philosophy has led to its position as the official Singapore distributor of Forevermark, a diamond brand from the De Beers group of companies. Lee Hwa Jewellery is also the exclusive distributor of world-renowned international brands such as Destinée and Destinée Royale from Belgium, Furrer-Jacot from Switzerland, AnnamariaCammilli from Italy and Stenzhorn from Germany.

Lee Hwa Jewellery has participated in notable events internationally – London Fashion Week and Moscow City Race, as well as helping to enhance the Singapore fashion landscape. Continuously supporting the Singapore fashion scene through the years, Lee Hwa Jewellery has been involved with Singapore Fashion Festival, Blueprint, Audi Fashion Festival and Singapore Fashion Week. Lee Hwa Jewellery is committed to providing not only the best quality products but also first-class service to its consumers.

For more information, please visit www.leehwajewellery.com.

The Goldheart world is infused with joy, creativity and meaningful connections. It teems with rich life experiences, exciting new discoveries, and enriching encounters. This is where a woman feels emboldened, where her bright personality shines forth, her spirit is uplifted, and she is alive. Offering fine jewellery for the woman who is passionate about life, and embraces all the joy and richness it brings, Goldheart celebrates women, independence and individuality. Every piece of jewellery reflects this, and every Goldheart customer feels like she is her own woman.

As the first and leading bridal jeweller in Singapore, Goldheart enjoys the prestige of being a pioneer in introducing the concept of wedding bands in white gold and platinum to the local market and making it mainstream.

Honouring its rich heritage in love and romance, it introduced the exclusive concept of Pure Blue, where a blue sapphire is embedded within each romantic jewellery, marking the purity and fidelity of true love. Reinforcing this commitment to a romantic heritage, Goldheart offers a wide variety of wedding bands meant for each and every beautiful love story.

This also inspired the launch of Love Atelier by Goldheart - the heart of romantic jewellery at Goldheart ION Orchard. A reflection of the Goldheart woman's modern stance on love and romance, this dedicated space houses the most extensive collection of romantic jewellery for every couple's charming and unique love story.

Goldheart is the exclusive distributor of Celestial® diamond, the world's first 73-facet starburst diamond that scintillates with the supreme luminosity of the brightest star. Viewed from the top with a diamond scope, the Celestial® diamond reveals a spectacular 8-pointed starburst pattern, a distinctive attribute that creates a more reflective environment for light to pass through. With its patented design, a Celestial® diamond possesses a superlative brilliance, scintillation and more “fire” than any other diamond. All Celestial® diamonds are graded with very strict standards and every Celestial® diamond from 0.50ct is certified by the Gemological Institute of America, attesting to its premium diamond quality.

As one of the largest local jewellery chain in Singapore, Goldheart Jewelry is located at all major shopping malls island wide.

For more information, please visit www.goldheart.com.

Visit Citigems at www.citigems.com.sg to view our array of jewellery collections.

Founded in 2004, Citigems was the brainchild of Aspial-Lee Hwa Group, a leading goldsmith since 1970 and AMC Diamonds, a Belgium-based company, to meet the needs of a new stylish generation. A generation that takes inspiration from global fashion trends to create their own unique style and thus stories of where they have been and where they want to be.

This is why we've made it our personal mission to challenge the preconceptions of fine jewellery, essentially changing what we know of fine jewellery through design and experience. To inspire, to excite, to help you create your own style and story.

By collaborating with jewellery designers from various cosmopolitan cities, we want to bring style seekers an array of creative, inspiring and accessible pieces that's been designed purposefully to celebrate individuality.

Citigems, the fine jeweller where designers from cosmopolitan cities come together.

World Class Land
World Class Global

World Class Land is a leading developer of luxurious landed, condominium, and commercial projects. Established in 1999, World Class land has successfully completed a diverse portfolio of major developments and creating innovative and effective space for its customers. Understanding of the needs and aspirations of consumers today, World Class Land is committed to building thoughtfully designed, ideally located, high-quality signature homes and commercial space of exceptional quality, functionality and value. World Class Land’s stringent criteria involve meticulously selected sites in key growth areas, industry-leading project management; complemented by strong investment potential in partnership with reputable architects, professionals and builders. This is exemplified by projects such as City Gate, Urban Vista, East Village, and Waterfront @ Faber. World Class Land is also noted as the developer of The Hillford, Singapore’s first-ever retirement resort. For more information, please visit www.wcl.com.sg.

Incorporated in Singapore, World Class Global is a dynamic and innovative developer which engages primarily in the business of property development and investment, and has an overseas presence in both Australia and Malaysia.

World Class Global firmly believes in developing quality real estate projects, which combine astutely selected locations, impressive architecture and skillful space planning for the benefit of its customers and shareholders. Its visionary approach to each development is underpinned by a strongly upheld sense of creativity coupled with a commitment to the finest quality.

Since inception, the company's remarkable achievements include the successful launch of Australia 108, a landmark project that was, at the point of launch, the tallest residential building in Melbourne and the southern hemisphere. This was followed by Avant, a residential tower located in the heart of Melbourne's CBD.

With a dedicated and experienced management team that possesses the drive to scale new heights, World Class Global stands apart in its continual pursuit of excellence.

For more information, please visit wcg.com.sg.


Maxi-Cash is the first public-listed pawnbroker in Singapore (listed on 22 June 2012). Maxi-Cash provides financial services in the form of pawnbroking and the retail and trading of good value pre-loved jewellery, timepieces and LeGold, brand new 916/999 gold. Incorporated in 2008, Maxi-Cash opened its first pawnshop in Ang Mo Kio Central in February 2009, followed by the first-ever pawnshop to begin operations in Orchard Road in August 2009.

Today, Maxi-Cash has the largest network of pawnshops and retail outlets in 41 locations in Singapore which are conveniently located near amenities like bus interchanges and MRT stations.

As the leader and innovator in the pawnbroking industry, it has also paved the way in changing the overall image of pawnbroking by allowing customers to enjoy modern, professional and “bank-like” pawning experiences to meet their short-term financial needs. In April 2013, Maxi-Cash launched an island-wide renewal service which allows customers to renew and pay interest at any Maxi-Cash outlet. This service has been well-received as it provides greater convenience to customers.

The Group’s retail and trading business (Gold n Gems) attained CaseTrust accreditation from the Consumer Association of Singapore (CASE) in June 2014. The accreditation reaffirms the Group’s commitment to fair trading and transparency to consumers.

For more information, please visit maxi-cash.com.sg.